Shoestring Software started in Oct 1999.
At the time the most popular web browser was Netscape where later the source code was given to Mozilla Organization.
The most popular search engine was AltaVista From Digital Equipment Corporation (DEC)
Most text was left justified with horizontal lines between parts. Some of the lines were fun ones.
The game Sudoku was popular at the time so Shoestring Software created a Sudoku game for Windows XP, the most common operating system.